Francesca Urciuoli is an Italian jewellery designer and maker. Since starting her jewellery education, she has not stopped travelling. From Perugia, she moved to Florence for her BFA at Alchimia School and consequently to the USA at SUNY New Paltz. After her studies, she undertook several internships in the USA. Now Francesca is living in Berlin, where she started growing roots and working as a freelancer jewellery designer. In September 2021 she opened her own Atelier, What If studio gallery, where she is currently teaching jewellery classes and developing new jewellery collections for her brand.